Pii: S0306-4573(99)00071-0
نویسندگان
چکیده
There are numerous guides on Web design but for the most part, these are based on designers' intuition and common sense Ð with little theoretical or experimental validation. A major problem is that there is a general lack of cognitive guidelines for Web design. Of the few available theoretical guidelines for designing hypermedia documents, very little experimental research is available that tests the guidelines in a Web context. This study empirically addresses the issue: do home pages designed according to theoretical guidelines lead to better comprehension of information at a Web site? Comprehension was measured along three dimensions: comprehension accuracy, comprehension speed, and perceived comprehension. The results of this study suggest that cognitively designed home pages lead to better comprehension than non-cognitively designed home pages, regardless of whether the home page is primarily graphics-based or text-based. The implications of these results for researchers and practitioners are discussed. 7 2000 Elsevier Science Ltd. All rights reserved.
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تاریخ انتشار 1999